Skip to content
All team members
Aimee Engelmann

Our team

Aimee Engelmann

Founder and Principal Growth Consultant

With 25 years in marketing, sales, and growth, I consult B2B businesses to enhance marketing outcomes and create scalable growth systems. Having built and sold three successful businesses, I leverage my experience in leading digital marketing teams and building successful businesses to maximise ROI for clients with revenues from $10 million to over $600 million. My qualifications allow me to diagnose barriers to growth and develop tailored solutions.

What I do

I specialise in developing strategies and solutions that enhance marketing results and create scalable growth systems. My customised approach for each client may include:

  • Strategy development: collaboration with CEOs, founders, boards, investors and marketing teams to develop strategies that maximise ROI.
  • Improving marketing results: enhancing marketing results through strategic insights and tailored solutions.
  • Creating growth systems for scaling businesses: design of growth systems that enable businesses to scale effectively and sustainably.
  • Strategic alignment of sales and marketing: alignment of sales and marketing through a seamless integration of people, processes and technology to exceed business objectives.
  • Investment gap analysis: gap analysis to evaluate planned marketing and sales investments for optimal effectiveness and return on investment.
  • Building marketing capability in-house: development of in-house marketing capabilities to empower teams and drive results.
  • Diagnostic for identifying barriers to growth: conduct diagnostics to clearly identify and address barriers to growth.

Qualifications and awards

  • Graduate of the Australian Institute of Company Directors, GAICD
  • Bachelor’s Degree in Commerce
  • Chief Marketing Officer of the Year 2022, Australian Marketing Institute
  • Hubspot Partner Certified
  • I have built and sold three businesses including a marketing agency, a Philippines-based outsourcing company and a skincare brand.

Proven success

  • Revenue growth: Delivered $16 million in new business revenue by tripling lead volumes, reducing cost per acquisition by 41% and improving sales conversion, from prior FY result of $4 million.
  • Built value into growth systems: Contributed to embedding growth systems into the sales and marketing strategy, leading to the group’s acquisition in late 2021 for $1.1 billion.
  • Marketing and sales transformation: Introduced a system to measure and optimise cost per lead, cost per acquisition, lead volume, and sales conversion while implementing significant changes to marketing and sales systems for long-term value. Retained high- performing staff, managed stakeholders globally and contributed to the company winning the Australian National Growth Company Awards in 2021.
  • Strategic demand generation: successfully created growth systems and aligned previously disconnected teams, resulting in hitting both top-line revenue goals and EBITDA targets for FY22.

Meet the rest of the team

All team members