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    <title>Flipsidegroup case study</title>
    <link>https://www.flipsidegroup.com.au/case-studies</link>
    <description>Case Studies and client transformations using HubSpot, AI and Marketing</description>
    <language>en</language>
    <pubDate>Tue, 03 Nov 2026 07:51:04 GMT</pubDate>
    <dc:date>2026-11-03T07:51:04Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>Building an early warning system for churn</title>
      <link>https://www.flipsidegroup.com.au/case-studies/building-an-early-warning-system-for-churn</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.flipsidegroup.com.au/case-studies/building-an-early-warning-system-for-churn" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.flipsidegroup.com.au/hubfs/banner-bg-img.jpg" alt="Building an early warning system for churn" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.flipsidegroup.com.au/case-studies/building-an-early-warning-system-for-churn" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.flipsidegroup.com.au/hubfs/banner-bg-img.jpg" alt="Building an early warning system for churn" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=6776480&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.flipsidegroup.com.au%2Fcase-studies%2Fbuilding-an-early-warning-system-for-churn&amp;amp;bu=https%253A%252F%252Fwww.flipsidegroup.com.au%252Fcase-studies&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Content Strategy</category>
      <pubDate>Tue, 03 Nov 2026 06:55:40 GMT</pubDate>
      <author>aimee@flipsidegroup.com.au (Aimee Engelmann)</author>
      <guid>https://www.flipsidegroup.com.au/case-studies/building-an-early-warning-system-for-churn</guid>
      <dc:date>2026-11-03T06:55:40Z</dc:date>
    </item>
    <item>
      <title>Halving the time to close ​ customer requests​</title>
      <link>https://www.flipsidegroup.com.au/case-studies/halving-the-time-to-close-customer-requests</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.flipsidegroup.com.au/case-studies/halving-the-time-to-close-customer-requests" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.flipsidegroup.com.au/hubfs/AI-Generated%20Media/Images/can%20you%20generate%20a%20girl%20facing%202%20monitors%20back%20view%20in%20an%20office%20add%20some%20overlay%20gray.jpeg" alt="Halving the time to close ​ customer requests​" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.flipsidegroup.com.au/case-studies/halving-the-time-to-close-customer-requests" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.flipsidegroup.com.au/hubfs/AI-Generated%20Media/Images/can%20you%20generate%20a%20girl%20facing%202%20monitors%20back%20view%20in%20an%20office%20add%20some%20overlay%20gray.jpeg" alt="Halving the time to close ​ customer requests​" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=6776480&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.flipsidegroup.com.au%2Fcase-studies%2Fhalving-the-time-to-close-customer-requests&amp;amp;bu=https%253A%252F%252Fwww.flipsidegroup.com.au%252Fcase-studies&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Content Strategy</category>
      <pubDate>Tue, 03 Nov 2026 06:54:23 GMT</pubDate>
      <author>aimee@flipsidegroup.com.au (Aimee Engelmann)</author>
      <guid>https://www.flipsidegroup.com.au/case-studies/halving-the-time-to-close-customer-requests</guid>
      <dc:date>2026-11-03T06:54:23Z</dc:date>
    </item>
    <item>
      <title>Turning a shared inbox into a measurable service operation​</title>
      <link>https://www.flipsidegroup.com.au/case-studies/turning-a-shared-inbox-into-a-measurable-service-operation</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.flipsidegroup.com.au/case-studies/turning-a-shared-inbox-into-a-measurable-service-operation" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.flipsidegroup.com.au/hubfs/Background/dummy_bg/bdo_slider_81.jpg" alt="Turning a shared inbox into a measurable service operation​" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.flipsidegroup.com.au/case-studies/turning-a-shared-inbox-into-a-measurable-service-operation" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.flipsidegroup.com.au/hubfs/Background/dummy_bg/bdo_slider_81.jpg" alt="Turning a shared inbox into a measurable service operation​" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=6776480&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.flipsidegroup.com.au%2Fcase-studies%2Fturning-a-shared-inbox-into-a-measurable-service-operation&amp;amp;bu=https%253A%252F%252Fwww.flipsidegroup.com.au%252Fcase-studies&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Content Strategy</category>
      <pubDate>Tue, 03 Nov 2026 06:54:14 GMT</pubDate>
      <author>aimee@flipsidegroup.com.au (Aimee Engelmann)</author>
      <guid>https://www.flipsidegroup.com.au/case-studies/turning-a-shared-inbox-into-a-measurable-service-operation</guid>
      <dc:date>2026-11-03T06:54:14Z</dc:date>
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