As a business leader do you know what your marketing ROI is? And how you should measure and optimise it?

By Mark Engelmann on Feb 27, 2024

As a business leader it can sometimes be overwhelming to try and understand your marketing analytics; Bounce rate, Average session time, click through rate etc. These are terms that most marketers should understand, but are they relevant to the CEO...

The top 5 reasons why you might need to engage a Marketing Coach for your business

By Mark Engelmann on Feb 06, 2024

As a business owner or CEO you have probably had experiences with marketing agencies which have ranged from abysmal to pretty good - rarely is an experience fantastic! There are many reasons for this: sometimes the cultural fit between your...