Digital Marketing

As a business leader do you know what your marketing ROI is? And how you should measure and optimise it?

By Mark Engelmann on Feb 27, 2024

As a business leader it can sometimes be overwhelming to try and understand your marketing analytics; Bounce rate, Average session time, click through rate etc. These are terms that most marketers should understand, but are they relevant to the CEO...

The top 5 reasons why you might need to engage a Marketing Coach for your business

By Mark Engelmann on Feb 06, 2024

As a business owner or CEO you have probably had experiences with marketing agencies which have ranged from abysmal to pretty good - rarely is an experience fantastic! There are many reasons for this: sometimes the cultural fit between your...

Who are you marketing to? Decision makers vs decision influencers

By Mark Engelmann on May 30, 2023

One of the fundamental mistakes businesses make when they invest in marketing is failing to spend time trying to understand who they are marketing to and what is important to those people. The result of this is a pretty scattered...