Inbound Marketing

As a business leader do you know what your marketing ROI is? Or how you should measure and optimise it?

By Mark Engelmann on Feb 22, 2024

How do you know if your marketing team is doing a good job and are constantly optimising their efforts? The key is in the metrics. As a business leader it can sometimes be overwhelming to try and understand your marketing...

The top 5 reasons why you might need to engage a Marketing Coach for your business

By Mark Engelmann on Feb 06, 2024

As a business owner or CEO you have probably had experiences with marketing agencies which have ranged from abysmal to pretty good - rarely is an experience fantastic! There are many reasons for this: sometimes the cultural fit between your...

What businesses get wrong on their blog

By Mark Engelmann on May 30, 2023

Business blogs have evolved to become an almost standard feature on most websites. And in our line of work, we see many organisations doing great things - they feature decent, thorough and helpful content that really speaks to the customer...

Who are you marketing to? Decision makers vs decision influencers

By Mark Engelmann on May 30, 2023

One of the fundamental mistakes businesses make when they invest in marketing is failing to spend time trying to understand who they are marketing to and what is important to those people. The result of this is a pretty scattered...