Blog

    As a business leader do you know what your marketing ROI is? And how you should measure and optimise it?

    As a business leader do you know what your marketing ROI is? And how you should measure and optimise it?

    As a business leader it can sometimes be overwhelming to try and understand your marketing analytics; Bounce rate, Average session time, click through rate etc. These are terms that most marketers should understand, but are they relevant to the CEO or Managing Director? They are good to know, but they are not necessary. As the business leader, all you need to understand is your Marketing Return on Investment (ROI).

    The top 5 reasons why you might need to engage a Marketing Coach for your business

    The top 5 reasons why you might need to engage a Marketing Coach for your business

    As a business owner or CEO you have probably had experiences with marketing agencies which have ranged from abysmal to pretty good – rarely is an experience fantastic! There are many reasons for this: sometimes the cultural fit between your business and the agency is not right, or maybe you entrust all of your marketing to the agency without really understanding what they plan to do for you, maybe the agency promised you the world and wasn’t able to deliver, or they just don’t get your business or target market. Whatever the reason, maybe it’s time to consider a different way of improving your marketing outcomes. It might be time to consider a Marketing Coach.

    What businesses get wrong on their blog

    What businesses get wrong on their blog

    Business blogs have evolved to become an almost standard feature on most websites. And in our line of work, we see many organisations doing great things – they feature decent, thorough and helpful content that really speaks to the customer and sets the tone as an industry authority, without being a hard sell. But time and again, we see the same common mistake popping up on so many blogs. And it all comes down to the very last line. The blog content has excited us, informed us and left us wanting more and yet… nothing.