The marketing department of the future is a dynamic, data-driven team that produces consistent quality leads via inbound marketing. Prospects are more empowered than ever and with the click of a button they can research you and your competitors online.
At Flipside, we have developed a process your business can take forward for years to come with outstanding results. We aim to assist your business to be self-sufficient in the long term and provide support with change management and implementation until your business can hold its own when it comes to inbound marketing.
Your business needs a strategy to engage and inform prospects at the right time with helpful content that puts your solution front of mind. If your business is not creating consistent quality leads from leading content you’ll be left behind.
Flipside Founder Aimee Engelmann.
Our passion and purpose is all about growth.
Aimee Engelmann
25 years experience across Marketing, Sales, Growth. Chief Marketing Officer of the Year 2022, awarded by Australian Marketing Institute – based on performance outcomes.
Key problems I help solve and IP I help build includes:
Improving marketing results
Creating growth systems for scaling businesses
Aligning sales and marketing incl. people, process and technology to exceed business objectives
Working with CEOs / Founders / Boards / Investors / Marketing teams to develop strategy and tactics that maximise return on investment
Gap analysis of planned marketing and sales investment
Building marketing capability in-house
Diagnostic to clearly define barriers to growth
After my business was acquired in 2019, and building on 25 years experience in sales and marketing, I now consult with B2B businesses specifically around their marketing, sales and growth.
Engagements and Projects: I’m suited to projects spanning a few days to a few months, depending on the goals of the project and business need. Typically my clients are 10+ mil – 600+ mil annual sales revenue and B2B.
Other qualifactions and facts: I am graduate of the Australian Institute of Company Directors (2019) GAICD. I’ve led large and small marketing and sales teams including best-in-class in-house digital marketing teams. HubSpot certified and across new tech/tools, with relevant hands on skills which allows me to add value at all levels. I have built 3 businesses and sold 3 including a marketing agency, a Philippines based outsourcing company and a skincare brand. Being a former business owner allows me to quickly connect with all stakeholders.
With a knack for developing engaging content and a good understanding of how businesses work, Mark is Flipside’s content strategist. Mark brings to the table an exceptional understanding of how to build effective B2B inbound marketing systems that generate highly qualified leads. Mark can work with you to put in place a marketing system that builds ongoing, relevant content, and is backed up by data-driven reporting to prove effectiveness.
With almost a decade of experience in B2B marketing and prior to that working as a business analyst on large enterprise IT implementation projects, Mark is an incredibly well rounded and pragmatic marketer. Mark holds an MBA from the University of Queensland, a current Hubspot Inbound Marketing Certification and Solution Partner Certification.
