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Jane Reid

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Jane Reid

Growth Consultant

With over 18 years of experience, I am a strategic marketing and communications professional passionate about driving growth, engagement and cultural transformation. My expertise spans industries such as outsourcing, FMCG, education and publishing, with a footprint across Australia, the UK, and the Philippines. I specialise in end-to-end digital and content strategy, as well as lead generation programs that deliver measurable commercial outcomes.

What I do

I offer strategic marketing leadership and execution support across the following areas:

  • Departmental strategy and resourcing

  • Customer acquisition and retention

  • Brand development and content strategy

  • Integrated communications and engagement

  • Digital marketing and performance

  • Data-driven optimisation

  • Project & stakeholder management

Proven success

  • Revenue growth: Designed and implemented marketing strategies that significantly increased lead volume and contributed the majority share of new business revenue.
  • Enterprise engagement: Led purpose-driven communication initiatives that unified large, distributed teams and strengthened organisational culture and alignment.
  • Digital content optimisation: Standardised content practices across product portfolios to drive improved digital performance and accelerated online growth.
  • Marketing team transformation: Built and streamlined marketing functions to support strategic shifts in business focus, improving efficiency and cross-functional collaboration.
  • Brand and campaign impact: Developed high-impact brand campaigns that increased visibility, elevated market positioning, and supported successful product launches.
  • Performance marketing: Executed digital strategies that enhanced visibility, increased web traffic, improved conversion rates and delivered strong returns on investment.
  • Change and communications leadership: Delivered internal communications programs that supported organisational change, employee engagement, and cultural transformation.
  • Strategic stakeholder collaboration: Partnered with senior leaders and cross-functional teams to align marketing efforts with broader business objectives and deliver measurable results.

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