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Patrick McAuliffe

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Patrick McAuliffe

CRM Solutions Engineer

With 5 years of hands-on experience building scalable Salesforce solutions, Patrick specialises in translating complex business requirements into technical designs that deliver measurable results. His background spans CRM administration and development, marketing automation, systems integration, and web development — giving him the ability to bridge technical and business outcomes.

Patrick has worked across a range of industries as both an embedded Salesforce Administrator and freelance Salesforce consultant, managing full-stack CRM environments spanning marketing platforms, data analytics, system integrations, and custom development. He is known for strong analytical thinking, stakeholder engagement, and a drive to solve problems through smart automation and architecture.

What I do

  • Salesforce and Hubspot development
  • API integrations
  • Marketing automation
  • Analytics & reporting
  • Web development
  • Platform security
  • Email deliverability and inbox placement

Qualifications and awards

  • Salesforce App Builder Certificate — Salesforce
  • Salesforce Administrator Certificate — Salesforce
  • Certificate IV in Programming — TAFE

Proven success

  • Developed a Visualforce-driven batch Apex solution that resolves a flaw in the out-of-the-box Oracle Eloqua integration, using governor-limit-safe batch processing to trigger a forced resync of Campaign Member records at scale.
  • Built an automated rebooking strategy generator for sales teams — originally using Agentforce, then redesigned using a Salesforce External Service and n8n workflow integrated with ChatGPT. The redesign eliminated licensing dependency and saved the business thousands of dollars annually.
  • Migrated the company's marketing system from Oracle Eloqua to Marketing Cloud Account Engagement (Pardot), then implemented SendGrid's MassMailer to enable dual co-functional marketing systems that improved deliverability while maintaining engagement assets.
  • Designed and delivered a badge-scanning smartphone app integrated directly with the CRM, a Salesforce-integrated event registration point of sale using Stripe, and a custom Xero–Salesforce integration.

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