Aimee Engelmann

Aimee Engelmann

Flipside Group Founder

  0407 332 906   aimee@flipsidegroup.com.au  https://www.linkedin.com/in/aimeeengelmann/
6a03f61311c52e04543598da-1-1

Prachi Singh

CRM Implementation Specialist

About me

I specialize in HubSpot implementations that are built to last, designed around how your business actually operates, not just how the platform works out of the box.

My background spans enterprise systems at Accenture, procurement operations at Cleanaway, and digital marketing automation, which means I bring a rare combination of process rigour, commercial thinking, and technical know-how to every build. At Flipside, I work with businesses across industries to build CRM systems that drive real efficiency, give leadership clear visibility, and make life easier for the people using them every day.

What I do

  • HubSpot CRM implementation across Sales, Marketing, Service, and Content Hubs

  • Sales pipeline design and lifecycle stage management

  • Sales and Marketing automation and lead nurturing workflows

  • Data architecture, property design, and integration mapping

  • Reporting, dashboards, and user permission configuration

  • Team onboarding and training

Education, qualifications and awards

 

  • Masters in Digital Marketing
  • Post Graduate Diploma in PR and Journalism
  • Diploma in Digital Marketing
  • Bachelor of Business Marketing
  • Lean Six Sigma Yellow Belt Certification
  • Prince 2 Project Management Certification

Certifications

  • HubSpot Sales Hub Software
  • HubSpot Marketing Hub Software
  • HubSpot Service Hub Software
  • HubSpot Content Hub Software
  • HubSpot Reporting
  • HubSpot Implementation for Partners

Proven success

  • Delivered an end-to-end HubSpot build for a financial services client, enabling two brands to operate within a single portal with full data separation and consolidated executive reporting.
  • Built a multi-stage pipeline with automated lifecycle management, reducing manual BDM admin by over 60% and surfacing real-time pipeline visibility for sales managers.
  • Streamlined end-to-end automation workflows across sales pipelines, automating deal stage progression, task creation, and internal notifications, reducing manual touchpoints by 50% and ensuring no lead or follow-up fell through the cracks.
  • Standardized discovery and offboarding data capture across all sales reps, unlocking pipeline-level reporting on deal quality for the first time.
  • Designed and deployed a suite of marketing forms and email templates across multiple client campaigns, driving a 28% increase in lead capture conversions.

Looking to substantially increase your

organisation's growth trajectory? 

Latest Blogs

28 October, 2025
By Helena Smith Customer acquisition is broken when sales and marketing aren't aligned I see it all the time — strong businesses with great products, but growth starts to slow, and nobody’s quite... Read More read more arrow
28 August, 2025
By Mark Engelmann Two different approaches to CRM implementation and does it really matter which one you... When I reflect over my career to date, which I was doing earlier today when walking my dogs, it occurred to... Read More read more arrow
29 April, 2025
By Mark Engelmann Why Sales Without Marketing is a Risk You Can't Afford to Take Hiring a skilled, 'hunter'-type salesperson to bring your product to market sounds like a dream scenario,... Read More read more arrow