Aimee Engelmann

Aimee Engelmann

Flipside Group Founder

  0407 332 906   aimee@flipsidegroup.com.au  https://www.linkedin.com/in/aimeeengelmann/
sp-profile

Stephen Pena 

Creative Director

About me

Creative Director with nearly two decades of experience shaping brands and bringing ideas to life visually. My work sits at the intersection of marketing design, branding, and visual identity, and over the years I've built a broad, hands-on skill set that covers illustration, digital and print media, merchandise design, video editing, and web design. 

Whether it's crafting a brand from the ground up or extending an existing identity across new formats, I bring both strategic thinking and hands-on creative execution to every project. 

What I do

I help brands tell their story through creative work that connects with audiences, strengthens visual identity, and drives real business results. My areas of expertise include:


  • Brand and visual identity
  • Marketing design and campaign creative
  • Illustration
  • Print and publication design
  • Merchandise design
  • Video editing
  • Web design

Education, qualifications and awards

 

  • Masters in Digital Marketing
  • Post Graduate Diploma in PR and Journalism
  • Diploma in Digital Marketing
  • Bachelor of Business Marketing
  • Lean Six Sigma Yellow Belt Certification
  • Prince 2 Project Management Certification

Proven success

  • Helped build the brand of one of the pioneering offshoring and outsourcing companies in the Philippines from the ground up, now recognized as one of the leading BPO companies in the country.
  • Delivered multiple large-scale client projects for a design agency, consistently earning high remarks and positive feedback.
  • Improved the careers branding of a BPO company, driving an increase in applicants, hires, and overall brand visibility.
  • Managed the visual identity for an Australian classical music ensemble based in Melbourne, Victoria, over 3 seasons, delivering everything from print collaterals to digital marketing designs.

Looking to substantially increase your

organisation's growth trajectory? 

Latest Blogs

28 October, 2025
By Helena Smith Customer acquisition is broken when sales and marketing aren't aligned I see it all the time — strong businesses with great products, but growth starts to slow, and nobody’s quite... Read More read more arrow
28 August, 2025
By Mark Engelmann Two different approaches to CRM implementation and does it really matter which one you... When I reflect over my career to date, which I was doing earlier today when walking my dogs, it occurred to... Read More read more arrow
29 April, 2025
By Mark Engelmann Why Sales Without Marketing is a Risk You Can't Afford to Take Hiring a skilled, 'hunter'-type salesperson to bring your product to market sounds like a dream scenario,... Read More read more arrow