Fractional
CMO

Fractional CMO

Your on call marketing lead


Do you need a senior marketing leader working in your business? But don’t require someone full time just yet? Our Fractional CMOs will work with you on a contract basis for a predetermined number of hours each week. This will help free your time up to work in other parts of the business while we look after marketing performance and lead generation.

Having a Fractional CMO onboard will assist with:

  • Strategic Planning: Develop and execute a comprehensive marketing strategy aligned with the overall business objectives.
  • Market Research: Conduct market research to identify opportunities, target audiences, and competitor landscapes.
  • Brand Development: Define and strengthen the brand identity, ensuring consistency across all marketing channels.
  • Campaign Management: Plan, execute, and oversee marketing campaigns to generate leads and increase brand awareness.
  • Digital Marketing: Oversee digital marketing efforts, including online advertising, social media, email marketing, and content marketing.
  • Data Analysis: Utilise data analytics to assess the performance of marketing campaigns and make data-driven decisions for optimisation.
  • Budgeting: Develop and manage the marketing budget, allocating resources effectively for maximum ROI.
  • Team Leadership: Provide leadership and guidance to the marketing team, ensuring a cohesive and motivated working environment.
  • Collaboration with Sales: Work closely with the sales team to align marketing efforts with sales goals and optimise the lead-to-customer conversion process.
  • Customer Journey Mapping: Understand and optimise the customer journey, ensuring a seamless and positive experience at every touchpoint.
  • Technology Integration: Identify and implement relevant marketing technologies to streamline processes and improve efficiency.
  • Public Relations: Manage relationships with the media, handle public relations efforts, and ensure positive brand representation.
  • Innovation and Trends: Stay abreast of industry trends and innovations, integrating new and effective marketing strategies into the overall plan.
  • Metrics and KPIs: Define key performance indicators (KPIs) and metrics to measure the success of marketing initiatives and report on results.
  • Crisis Management: Develop strategies for handling marketing crises and mitigating any negative impact on the brand.
  • Partnerships and Collaborations: Identify and explore strategic partnerships or collaborations that can enhance the brand’s reach and influence.
  • Training and Development: Provide training and professional development opportunities for the marketing team to keep their skills current.

Every business is different, so If you are interested in utilising our Fractional CMO service, then please contact us so we can identify your requirements and provide you with custom pricing.

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