AI Discoverability

AI Discoverability

Using ChatGPT for search

Elevate your brand's visibility in the age of AI-powered search

Your buyers aren't just googling anymore - they're asking AI.

Buyer behaviour is shifting fast: a survey from Adobe reveals that 77 % of users primarily use ChatGPT as a faster, more conversational alternative to traditional search engines.

So if your brand doesn't show up there - you might as well not exist.

 

Path 2B2B buyers expect a frictionless digital experience. With over 70% of B2B buyers conducting research online before ever talking to sales, a slow, confusing, or outdated site means lost leads before you even know they existed. 

Path 4Search engines prioritise UX and speed. Websites that aren’t fast, mobile-friendly, and intuitive are getting outranked - even if their content is solid.

Path 3AI-driven personalisation is the new norm. Buyers now expect personalised content and journeys. Optimising your site for smart content, segmentation and Hubspot personalisation tokens can dramatically improve engagement and conversion.

Path 5The cost of not optimising is higher than ever. Poor UX or outdated design increases bounce rates and lowers trust. Meanwhile, platforms like Hubspot now offer integrated tools for automation, SEO, and lead capture - but only if your site is optimised to use them fully.

Path 6And, most importantly …
Your competitors are already doing it. Top-performing organisations are investing in UX audits, modern CMS platforms and ongoing optimisation. If your site hasn’t evolved in the past 12–18 months, it’s likely lagging behind.

We help make sure you are:

  • Discovered when buyers search across channels — from Google to ChatGPT and beyond.
  • Trusted by correcting inaccuracies and keeping your brand information consistent.
  • Considered in the high-intent LLM answers that shape shortlists, influence decisions, and drive pipeline.

This isn't just a report. We deliver a full audit, provide clear next steps, and can support you with implementation, ongoing optimisation, or full integration — depending on what your business needs.

The initial AI discoverability audit includes:

  • Analysis of your brand's presence in major LLMs (like ChatGPT, Claude, Gemini, Perplexity).
  • Prompt testing against high-value queries to see how you're appearing.
  • Identification of visibility gaps, misrepresentations, and competitor exposure.
  • A practical, step-by-step recommendations report for your team to action.
  • Set up for reporting so you can track visibility over time with the right tools in place.
Searching using mobile device
Performance reporting

Why work with us

  • We speak both AI and marketing - with real-world experience using the tools we audit.
  • We fix misrepresentations, optimising how you appear for credibility and trust.
  • We show you what you need to do to win, not just where you're losing.
  • You get clarity - and a concrete roadmap - not a laundry list. 

Expand when you're ready

Most clients start with an audit — it's the fastest way to understand how you're showing up in AI-driven search today. From there, you can choose to take the recommendations in-house, or have us help implement, monitor, and integrate them more deeply into your marketing and sales engine.

Engagement model What's included
Audit Baseline analysis of your brand's presence in LLMs, with tailored recommendations and a clear playbook for your team.
Implementation support We create the fixes, content, and improvements identified in the audit for your team to deploy, ensuring quick wins and consistency.
Ongoing optimisation Continuous prompt testing, visibility tracking, updates, and competitive insights so your brand stays accurate and discoverable over time.
Enterprise integration A fully integrated program aligning LLM optimisation with SEO, PR, ABM, pipeline, and sales strategy for maximum impact.

 

How we support your growth aspirations

We also provide a range of other services...

Growth Diagnostic This comprehensive assessment will reveal the hidden barriers to your marketing success and unlock strategic opportunities for explosive growth. LEARN MORE learn more arrow
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Fractional CMO Arm your business with high-level strategic marketing expertise on a flexible basis, to drive growth without the full-time commitment. LEARN MORE learn more arrow
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Hubspot Implementation Expert configuration and optimisation of Hubspot to streamline your marketing, sales and service processes for maximum impact. LEARN MORE learn more arrow
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Digital Transformation Revolutionise your marketing department by integrating cutting-edge technology to drive innovation that directly aligns to your growth aspirations. LEARN MORE learn more arrow
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Coaching Specialised expertise and a fresh perspective, helping you craft and implement effective strategies tailored to your unique goals. LEARN MORE learn more arrow

Ready to make sure you get found where buyers are really looking?

Get in touch to explore how AI discoverability audit can help you lead - not follow - in AI-driven search.

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