Aimee Engelmann

Aimee Engelmann

Flipside Group Founder

  0407 332 906   aimee@flipsidegroup.com.au  https://www.linkedin.com/in/aimeeengelmann/
Patrick_McAuliffe_80-1-1

Patrick McAuliffe

CRM Solutions Engineer

About me

With 5 years of hands-on experience building scalable Salesforce solutions, Patrick specialises in translating complex business requirements into technical designs that deliver measurable results. His background spans CRM administration and development, marketing automation, systems integration, and web development — giving him the ability to bridge technical and business outcomes.

Patrick has worked across a range of industries as both an embedded Salesforce Administrator and freelance Salesforce consultant, managing full-stack CRM environments spanning marketing platforms, data analytics, system integrations, and custom development. He is known for strong analytical thinking, stakeholder engagement, and a drive to solve problems through smart automation and architecture.

What I do

  • Salesforce and Hubspot development

  • API integrations

  • Marketing automation

  • Analytics & reporting

  • Web development

  • Platform security

  • Email deliverability and inbox placement 

Education and qualifications

  • Salesforce App Builder Certificate — Salesforce

  • Salesforce Administrator Certificate — Salesforce

  • Certificate IV in Programming — TAFE

Education, qualifications and awards

 

  • Masters in Digital Marketing
  • Post Graduate Diploma in PR and Journalism
  • Diploma in Digital Marketing
  • Bachelor of Business Marketing
  • Lean Six Sigma Yellow Belt Certification
  • Prince 2 Project Management Certification

Proven success

  • Developed a Visualforce-driven batch Apex solution that resolves a flaw in the out-of-the-box Oracle Eloqua integration, using governor-limit-safe batch processing to trigger a forced resync of Campaign Member records at scale.
  • Built an automated rebooking strategy generator for sales teams — originally using Agentforce, then redesigned using a Salesforce External Service and n8n workflow integrated with ChatGPT. The redesign eliminated licensing dependency and saved the business thousands of dollars annually.
  • Migrated the company's marketing system from Oracle Eloqua to Marketing Cloud Account Engagement (Pardot), then implemented SendGrid's MassMailer to enable dual co-functional marketing systems that improved deliverability while maintaining engagement assets.
  • Designed and delivered a badge-scanning smartphone app integrated directly with the CRM, a Salesforce-integrated event registration point of sale using Stripe, and a custom Xero–Salesforce integration.

Looking to substantially increase your

organisation's growth trajectory? 

Latest Blogs

28 October, 2025
By Helena Smith Customer acquisition is broken when sales and marketing aren't aligned I see it all the time — strong businesses with great products, but growth starts to slow, and nobody’s quite... Read More read more arrow
28 August, 2025
By Mark Engelmann Two different approaches to CRM implementation and does it really matter which one you... When I reflect over my career to date, which I was doing earlier today when walking my dogs, it occurred to... Read More read more arrow
29 April, 2025
By Mark Engelmann Why Sales Without Marketing is a Risk You Can't Afford to Take Hiring a skilled, 'hunter'-type salesperson to bring your product to market sounds like a dream scenario,... Read More read more arrow