About me

With over 14 years of experience across APAC, I help businesses turn strategy into measurable growth. My background spans high-growth environments and established organisations across B2B, technology, outsourcing and travel industries — giving me a broad commercial lens and a deep appreciation for what it actually takes to drive results. I'm particularly passionate about leveraging technology and automation to build smarter, more efficient marketing systems that scale.

What I do

I bring senior marketing leadership and execution capability to businesses that need clarity, momentum and results. My focus areas include:

• Marketing strategy and planning: developing ROI-focused marketing strategies that align with commercial objectives and create consistent pipeline growth
• Brand positioning and market presence: strengthening how businesses show up across channels to build credibility and drive awareness in core markets
• Demand generation and lead growth: designing and executing inbound and outbound programs that increase lead volume, improve conversion and support revenue targets
• Digital marketing and online performance: overseeing website optimisation, SEO/SEM, content marketing, social media, email and paid channels to lift digital performance
• Marketing automation: implementing and optimising marketing technology ecosystems — to create scalable, data-driven systems
• Sales and marketing alignment: partnering with business development and account teams to support deal-based marketing, improve client NPS and drive strategic engagement