About me

With a career spanning global health, technology, and consumer sectors, I’ve spent the last decade scaling bootstrapped-businesses from early-stage to $25M+ in annual revenue within their first year. Achieving 40% profit margins and transforming operations across five international markets. I’ve led the growth and sale of multiple ventures, built high-performing marketing, sales and growth teams, while delivering a 30:1 ROAS; navigating some of the most highly regulated industries in the world. Most notably, I've deployed machine learning algorithms that solve real world problems, which have led to successful exits. I bring a collaborative, data-driven approach with the aim to support businesses in overcoming any challenge they face, with the aim to achieve sustainable growth.

What I do

• Developing growth strategies alongside CEOs, boards, and investors to drive expansion into new markets.
• Support businesses in overcoming industry red tape that may burden day-to-day functionality, with improved infrastructure and compliance audits.
• Leading omnichannel marketing across Meta, Google, TikTok, and traditional media with ROAS exceeding 30:1.
• Designing scalable CRM systems, automation workflows, and AI-led customer support or analysis to improve retention, efficiency and compliance. 
• Aligning cross-functional teams; including clinical, technology, and operations to drive performance and compliance.
• Conducting financial, sales and marketing diagnostics (P&L, CPL, ROAS, CLV) to optimise media spend, business profitability and cost structures.
• Building and mentoring high-performing global teams across marketing, product, clinical and compliance functions.
• Structuring entities and systems for international expansion, intellectual property protection and risk mitigation internationally. 
• Support businesses in pre-seed funding, debt consolidation and exit strategies.  

Education, qualifications and awards

• Bachelor of Communications (Public Relations)

• Diploma of Marketing & Communications

• Certificate IV in International Trade

• Oxford University, University of California, Los Angeles and the University of San Diego to create machine learning algorithms across multiple projects.