Aimee Engelmann

Aimee Engelmann

Flipside Group Founder

  0407 332 906   aimee@flipsidegroup.com.au  https://www.linkedin.com/in/aimeeengelmann/
Richard Dungca-3

Richard Dungca

HubSpot CRM Implementation Specialist
  www.linkedin.com/in/richarddungca

About me

I’m a HubSpot Specialist with a strong background in CRM strategy, marketing automation, and process improvement. Starting in eCommerce asset management, I expanded into website QA and UX/UI design before transitioning into technical CRM implementation and internal systems development. Over the years, I’ve led cross-functional projects, building solutions like project management systems, customer portals, and AI-powered tools—primarily within the HubSpot ecosystem.

What I do

I specialise in CRM strategy and operational process improvement that drive growth and improve team efficiency across marketing, sales, and service. My expertise includes:

  • HubSpot CRM configuration and automation
  • Building marketing, sales, and service workflows
  • Implementing data-driven dashboards and reporting
  • Designing internal systems (PM, LMS, Portals) in HubSpot
  • Optimising sales pipelines and lead nurturing flows
  • Creating scalable, integrated business solutions

Education, qualifications and awards

 

  • Masters in Digital Marketing
  • Post Graduate Diploma in PR and Journalism
  • Diploma in Digital Marketing
  • Bachelor of Business Marketing
  • Lean Six Sigma Yellow Belt Certification
  • Prince 2 Project Management Certification

Proven success

  • CRM optimisation: Successfully implemented company-wide HubSpot systems, improving marketing and sales automation, streamlining data integrity, and increasing platform adoption across departments.
  • Operational efficiency: Reduced manual tasks by over 50% through automation, built internal HubSpot-based systems like Project Management, LMS, and AI Assistants that enhanced team productivity and scalability.
  • Sales enablement: Improved sales pipeline structure and forecasting accuracy through data cleanup, custom dashboards, and integrated automation—leading to faster deal cycles and better ROI tracking.
  • Cross-functional leadership: Led implementation projects that unified business processes across HR, Admin, Sales, and Marketing, translating functional needs into technical solutions using HubSpot.
  • Marketing automation: Built and optimised email campaigns, chatbots, and lead nurturing workflows that improved engagement and supported demand generation across multiple channels.
  • Strategic innovation: Developed scalable frameworks using HubSpot and agile principles (SAFe 6.0, OKRs, Flow Metrics) to support AI product development and internal operations alignment.

Looking to substantially increase your

organisation's growth trajectory? 

Latest Blogs

29 April, 2025
By Mark Engelmann Why Sales Without Marketing is a Risk You Can't Afford to Take Hiring a skilled, 'hunter'-type salesperson to bring your product to market sounds like a dream scenario,... Read More read more arrow
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By Finella Panlilio The Messy Middle: rethinking the traditional customer journey If you've been clinging to the idea of a linear customer journey — awareness to consideration to purchase —... Read More read more arrow
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By Mark Engelmann Business growth: mastering the top line and bottom line with digital transformation and... Lessons learnt from Cobra-Kai I just finished watching the entire series of Cobra-Kai on Netflix - having... Read More read more arrow