
Aimee Engelmann
Flipside Group Founder

Orly Paredes
HubSpot Implementation Specialist
www.linkedin.com/in/orly-paredes
About me
I am a HubSpot Implementation Specialist and Solutions Architect with over five years of experience in B2B SaaS support and manufacturing industries. My expertise lies in optimising CRM systems, driving user engagement through training and support, and ensuring high data quality. I specialise in managing email campaigns, building automation, and analysing performance to support marketing and sales strategies. I focus on implementing best CRM practices, from workflow creation to dashboard management, to streamline operations and improve efficiency.
What I do
I design, implement, and manage custom HubSpot CRM solutions for clients, aligning system architecture with their sales, marketing, and customer success workflows. My work involves:
- Managing databases, pipelines, workflows, and ticketing systems
- Automating processes to simplify operations in manufacturing and sales
- Developing and analysing targeted email campaigns to enhance engagement
- Building custom dashboards and reports to provide actionable insights
- Implementing CRM best practices and providing training and support to teams
- Integrating third-party tools like Zapier, Google Workspace, and Slack with HubSpot to optimise client operations
Education, qualifications and awards
- Masters in Digital Marketing
- Post Graduate Diploma in PR and Journalism
- Diploma in Digital Marketing
- Bachelor of Business Marketing
- Lean Six Sigma Yellow Belt Certification
- Prince 2 Project Management Certification
Proven success
- CRM optimisation: Spearheaded HubSpot CRM customisations and workflows, resulting in improved operational efficiency for multiple clients in B2B sectors.
- Automation implementation: Developed lead nurturing workflows, deal stage triggers, and lifecycle updates, contributing to a 20-30% increase in lead conversion efficiency.
- Training & support: Trained teams and stakeholders in using HubSpot for efficient CRM management, leading to improved system adoption.
- Campaign management: Managed successful targeted email campaigns and campaign analysis, refining marketing strategies for better lead engagement.
- Cross-functional collaboration: Worked closely with cross-functional teams to align CRM solutions with business processes, ensuring smooth integration and operational improvement.
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