Aimee Engelmann

Aimee Engelmann

Flipside Group Founder

  0407 332 906   aimee@flipsidegroup.com.au  https://www.linkedin.com/in/aimeeengelmann/
Orly Paredes Bio


Orly Paredes

HubSpot Implementation Specialist
  www.linkedin.com/in/orly-paredes

About me

I am a HubSpot Implementation Specialist and Solutions Architect with over five years of experience in B2B SaaS support and manufacturing industries. My expertise lies in optimising CRM systems, driving user engagement through training and support, and ensuring high data quality. I specialise in managing email campaigns, building automation, and analysing performance to support marketing and sales strategies. I focus on implementing best CRM practices, from workflow creation to dashboard management, to streamline operations and improve efficiency.


What I do

I design, implement, and manage custom HubSpot CRM solutions for clients, aligning system architecture with their sales, marketing, and customer success workflows. My work involves:

  • Managing databases, pipelines, workflows, and ticketing systems
  • Automating processes to simplify operations in manufacturing and sales
  • Developing and analysing targeted email campaigns to enhance engagement
  • Building custom dashboards and reports to provide actionable insights
  • Implementing CRM best practices and providing training and support to teams
  • Integrating third-party tools like Zapier, Google Workspace, and Slack with HubSpot to optimise client operations

Education, qualifications and awards

 

  • Masters in Digital Marketing
  • Post Graduate Diploma in PR and Journalism
  • Diploma in Digital Marketing
  • Bachelor of Business Marketing
  • Lean Six Sigma Yellow Belt Certification
  • Prince 2 Project Management Certification

Proven success

  • CRM optimisation: Spearheaded HubSpot CRM customisations and workflows, resulting in improved operational efficiency for multiple clients in B2B sectors.
  • Automation implementation: Developed lead nurturing workflows, deal stage triggers, and lifecycle updates, contributing to a 20-30% increase in lead conversion efficiency.
  • Training & support: Trained teams and stakeholders in using HubSpot for efficient CRM management, leading to improved system adoption.
  • Campaign management: Managed successful targeted email campaigns and campaign analysis, refining marketing strategies for better lead engagement.
  • Cross-functional collaboration: Worked closely with cross-functional teams to align CRM solutions with business processes, ensuring smooth integration and operational improvement.

Looking to substantially increase your

organisation's growth trajectory? 

Latest Blogs

28 August, 2025
By Mark Engelmann Two different approaches to CRM implementation and does it really matter which one you... When I reflect over my career to date, which I was doing earlier today when walking my dogs, it occurred to... Read More read more arrow
29 April, 2025
By Mark Engelmann Why Sales Without Marketing is a Risk You Can't Afford to Take Hiring a skilled, 'hunter'-type salesperson to bring your product to market sounds like a dream scenario,... Read More read more arrow
28 March, 2025
By Finella Panlilio The Messy Middle: rethinking the traditional customer journey If you've been clinging to the idea of a linear customer journey — awareness to consideration to purchase —... Read More read more arrow