About me

With over 20 years’ experience spanning digital strategy, marketing automation, CRM implementation and client success, I bring a unique blend of creative vision and systems thinking. I’ve built and scaled marketing agencies, created award-winning mobile apps, and worked with some of Australia’s biggest retail giants. My experience spans multiple industries, including professional services, SaaS, construction and not-for-profits. My work is grounded in making complex tech feel simple, empowering clients to take confident action with clear, scalable systems and strategy.

What I do

I help businesses optimise their digital ecosystems, transforming tools, tech and teams into high-performing, client-centric engines. I design smarter systems not just for efficiency, but for transformation. Whether it’s HubSpot onboarding or full system overhauls, I bring strategy, clarity and momentum to every project. My expertise includes:

• Purpose-led marketing and digital strategy

• HubSpot optimisation, integrations, automations and training across all hubs

• Technical expertise across eCommerce software, web design, AI and automation

• Customer journey mapping and program design to deliver ROI

• Data-led strategy with clear reporting frameworks

• Digital transformation project management with cross-functional teams