Aimee Engelmann

Aimee Engelmann

Flipside Group Founder

  0407 332 906   aimee@flipsidegroup.com.au  https://www.linkedin.com/in/aimeeengelmann/
Angus

Angus Wurth

Growth Consultant

About me

I’m a senior B2B marketer with over 20 years of experience and a track record of results across SaaS, medtech, healthcare and services. I’ve worked with over 160 clients, from early-stage startups to ASX-listed companies, government, private equity and venture-backed businesses. After founding and selling my own agency, I moved in-house and now consult as a fractional CMO. I specialise in reducing marketing waste, crafting ultra-clear value propositions and building lead acquisition strategies that scale.

What I do

I help businesses unlock growth by diagnosing what’s broken, building the right systems and embedding performance-driven marketing. My approach is strategic, hands-on and commercially focused. Areas of focus include:

  • Building scalable lead generation engines
  • Aligning sales and marketing to drive revenue
  • Leading workshops to sharpen value propositions
  • Marketing optimisation to reduce waste and improve ROI
  • Digital channel performance optimisation
  • Building internal teams that can operate independently

Education, qualifications and awards

 

  • Masters in Digital Marketing
  • Post Graduate Diploma in PR and Journalism
  • Diploma in Digital Marketing
  • Bachelor of Business Marketing
  • Lean Six Sigma Yellow Belt Certification
  • Prince 2 Project Management Certification

Proven success

  • 160% lead growth and 3x order intake at Annalise.ai through strategic marketing system build and lead generation
  • $500K in marketing waste cut at Monash IVF while doubling website conversion rate
  • Positioned the Oztix brand for national growth with a new partnership-led narrative
  • Saved over $300K in agency spend at Annalise.ai and redirected it into better-performing internal channels
  • Built and exited a successful agency serving over 160 B2B and B2C clients including Johnson & Johnson and Oracle Aconex

Looking to substantially increase your

organisation's growth trajectory? 

Latest Blogs

28 August, 2025
By Mark Engelmann Two different approaches to CRM implementation and does it really matter which one you... When I reflect over my career to date, which I was doing earlier today when walking my dogs, it occurred to... Read More read more arrow
29 April, 2025
By Mark Engelmann Why Sales Without Marketing is a Risk You Can't Afford to Take Hiring a skilled, 'hunter'-type salesperson to bring your product to market sounds like a dream scenario,... Read More read more arrow
28 March, 2025
By Finella Panlilio The Messy Middle: rethinking the traditional customer journey If you've been clinging to the idea of a linear customer journey — awareness to consideration to purchase —... Read More read more arrow