About me

I’m a senior B2B marketer with over 20 years of experience and a track record of results across SaaS, medtech, healthcare and services. I’ve worked with over 160 clients, from early-stage startups to ASX-listed companies, government, private equity and venture-backed businesses. After founding and selling my own agency, I moved in-house and now consult as a fractional CMO. I specialise in reducing marketing waste, crafting ultra-clear value propositions and building lead acquisition strategies that scale.

What I do

I help businesses unlock growth by diagnosing what’s broken, building the right systems and embedding performance-driven marketing. My approach is strategic, hands-on and commercially focused. Areas of focus include:

• Building scalable lead generation engines
• Aligning sales and marketing to drive revenue
• Leading workshops to sharpen value propositions
• Marketing optimisation to reduce waste and improve ROI
• Digital channel performance optimisation
• Building internal teams that can operate independently