Aimee Engelmann

Aimee Engelmann

Flipside Group Founder

  0407 332 906   aimee@flipsidegroup.com.au  https://www.linkedin.com/in/aimeeengelmann/
Michiel

Michiel Tops

Growth Consultant

About me

I am a senior marketing executive with over 20 years of experience in FMCG, retail, digital marketing, and e-Commerce. I specialise in driving commercial growth, strengthening brand positioning, and leading digital transformation for both premium and mass-market brands. With deep expertise in scaling businesses, optimising go-to-market strategies, and leveraging data-driven insights, I help brands enhance customer experience and achieve sustainable growth.

What I do

I provide tailored growth and marketing strategies to businesses in FMCG, retail, and e-commerce, enabling them to scale effectively, adapt to market changes, and achieve long-term success. My approach, customised to each client’s needs, may involve:


  • Brand strategy and growth

  • Omni-channel marketing

  • e-Commerce and digital acceleration

  • Retail and consumer engagement

  • M&A and business integration

  • Data-driven decision making

  • Team leadership and transformation

Education, qualifications and awards

 

  • Masters in Digital Marketing
  • Post Graduate Diploma in PR and Journalism
  • Diploma in Digital Marketing
  • Bachelor of Business Marketing
  • Lean Six Sigma Yellow Belt Certification
  • Prince 2 Project Management Certification

Proven success

  • Strategic marketing leadership: Led marketing efforts for a high-growth business, delivering ~8% YoY net sales growth while strengthening key retail partnerships.

  • e-Commerce platform development: Launched a new e-Commerce platform with a forecasted first-year revenue of $4.5M and expanded marketplace presence.

  • Digital and e-Commerce growth: Defined a strategic roadmap for digital and e-commerce growth across a $975M product portfolio, increasing direct-to-consumer revenue by 86% YoY.

  • Budget and market share management: Managed an $80M annual marketing budget, achieving 0.9% market share growth and launching key initiatives to strengthen brand equity.

  • Global and regional brand strategy: Directed global and regional brand strategies, driving product innovation and successful go-to-market executions across health and personal care categories.

Looking to substantially increase your

organisation's growth trajectory? 

Latest Blogs

28 October, 2025
By Helena Smith Customer acquisition is broken when sales and marketing aren't aligned I see it all the time — strong businesses with great products, but growth starts to slow, and nobody’s quite... Read More read more arrow
28 August, 2025
By Mark Engelmann Two different approaches to CRM implementation and does it really matter which one you... When I reflect over my career to date, which I was doing earlier today when walking my dogs, it occurred to... Read More read more arrow
29 April, 2025
By Mark Engelmann Why Sales Without Marketing is a Risk You Can't Afford to Take Hiring a skilled, 'hunter'-type salesperson to bring your product to market sounds like a dream scenario,... Read More read more arrow