Aimee Engelmann

Aimee Engelmann

Flipside Group Founder

  0407 332 906   aimee@flipsidegroup.com.au  https://www.linkedin.com/in/aimeeengelmann/
Michiel

Michiel Tops

Growth Consultant

About me

I am a senior marketing executive with over 20 years of experience in FMCG, retail, digital marketing, and e-Commerce. I specialise in driving commercial growth, strengthening brand positioning, and leading digital transformation for both premium and mass-market brands. With deep expertise in scaling businesses, optimising go-to-market strategies, and leveraging data-driven insights, I help brands enhance customer experience and achieve sustainable growth.

What I do

I provide tailored growth and marketing strategies to businesses in FMCG, retail, and e-commerce, enabling them to scale effectively, adapt to market changes, and achieve long-term success. My approach, customised to each client’s needs, may involve:


  • Brand strategy and growth

  • Omni-channel marketing

  • e-Commerce and digital acceleration

  • Retail and consumer engagement

  • M&A and business integration

  • Data-driven decision making

  • Team leadership and transformation

Education, qualifications and awards

 

  • Masters in Digital Marketing
  • Post Graduate Diploma in PR and Journalism
  • Diploma in Digital Marketing
  • Bachelor of Business Marketing
  • Lean Six Sigma Yellow Belt Certification
  • Prince 2 Project Management Certification

Proven success

  • Strategic marketing leadership: Led marketing efforts for a high-growth business, delivering ~8% YoY net sales growth while strengthening key retail partnerships.

  • e-Commerce platform development: Launched a new e-Commerce platform with a forecasted first-year revenue of $4.5M and expanded marketplace presence.

  • Digital and e-Commerce growth: Defined a strategic roadmap for digital and e-commerce growth across a $975M product portfolio, increasing direct-to-consumer revenue by 86% YoY.

  • Budget and market share management: Managed an $80M annual marketing budget, achieving 0.9% market share growth and launching key initiatives to strengthen brand equity.

  • Global and regional brand strategy: Directed global and regional brand strategies, driving product innovation and successful go-to-market executions across health and personal care categories.

Looking to substantially increase your

organisation's growth trajectory? 

Latest Blogs

29 April, 2025
By Mark Engelmann Why Sales Without Marketing is a Risk You Can't Afford to Take Hiring a skilled, 'hunter'-type salesperson to bring your product to market sounds like a dream scenario,... Read More read more arrow
28 March, 2025
By Finella Panlilio The Messy Middle: rethinking the traditional customer journey If you've been clinging to the idea of a linear customer journey — awareness to consideration to purchase —... Read More read more arrow
14 March, 2025
By Mark Engelmann Business growth: mastering the top line and bottom line with digital transformation and... Lessons learnt from Cobra-Kai I just finished watching the entire series of Cobra-Kai on Netflix - having... Read More read more arrow