Meet Chris McKenzie

Senior Solutions Architect

Chris McKenzie

About Chris 

With over a decade of experience in customer experience consulting, CRM implementation, and automation/AI solutions, I specialise in helping businesses scale through digital transformation. My background spans sales, solution architecture, and enterprise consulting, working with C-suite executives to bridge the gap between strategy and technology. I bring a unique blend of technical expertise and business acumen to drive measurable results for clients.

chris@flipsidegroup.com.au
www.linkedin.com/in/chrismckenzie/

What I do

I provide consulting, solution design, and implementation services to businesses looking to optimise their customer journey and streamline operations with HubSpot:

  • CRM and automation strategy
  • Enterprise digital transformation
  • AI-powered business process automation
  • Growth strategy
  • Customer experience optimisation

Education, qualifications and awards

Proven success

  • Led CRM and automation projects that enabled a business coach to generate $750K+ annually through marketing automation, sales enablement and fulfillment.
  • Designed and implemented a virtual conference architecture for a global industry conference, achieving 80% attendee retention and 50% growth in new ticket sales.
  • Built AI-driven assessment tools for HR and consulting firms, generating customised reports and follow-up sequences that significantly improved lead conversion.
  • Developed an AI-powered outreach tool for a private equity firm, automating personalised deal prospecting and improving engagement rates.

Looking for a sustainable pathway to scale your business that has immediate impact?

 
Talk to our growth team about our AI Roadmap and personalised Growth Diagnostic assessment that is designed to drive revenue and create results.