Meet Chris McKenzie
Senior Solutions Architect

About Chris
With over a decade of experience in customer experience consulting, CRM implementation, and automation/AI solutions, I specialise in helping businesses scale through digital transformation. My background spans sales, solution architecture, and enterprise consulting, working with C-suite executives to bridge the gap between strategy and technology. I bring a unique blend of technical expertise and business acumen to drive measurable results for clients.
chris@flipsidegroup.com.au
www.linkedin.com/in/chrismckenzie/
What I do
I provide consulting, solution design, and implementation services to businesses looking to optimise their customer journey and streamline operations with HubSpot:
- CRM and automation strategy
- Enterprise digital transformation
- AI-powered business process automation
- Growth strategy
- Customer experience optimisation
Education, qualifications and awards
- HubSpot Content Hub for Marketers - View Certificate →
- HubSpot Service Hub Software - View Certificate →
- Make Basics - View Certificate →
- Make Foundation - View Certificate →
- MindStudio Certified Expert - View Certificate →
- HubSpot Marketing Hub Software - View Certificate →
- HubSpot Sales Hub Software - View Certificate →
- MindStudio Certified - View Certificate →
- MindStudio Developer - View Certificate →
Proven success
- Led CRM and automation projects that enabled a business coach to generate $750K+ annually through marketing automation, sales enablement and fulfillment.
- Designed and implemented a virtual conference architecture for a global industry conference, achieving 80% attendee retention and 50% growth in new ticket sales.
- Built AI-driven assessment tools for HR and consulting firms, generating customised reports and follow-up sequences that significantly improved lead conversion.
- Developed an AI-powered outreach tool for a private equity firm, automating personalised deal prospecting and improving engagement rates.