Unlocking value for businesses with private equity-backing.

Flipside Group helps private equity firms scale portfolio companies through data-driven marketing, sales acceleration, and repeatable growth strategies.

Problems we solve
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CEOs of private equity-backed companies often excel in operational performance but may lack specialised expertise in marketing, digital strategy, marketing technology and data-driven decision-making.

To achieve profitable scale, companies require systematic growth strategies that drive revenue and long-term valuations. At Flipside Group, we collaborate with Investment Directors, Investment Managers and Operating Partners to:

  • Unlock new revenue streams - implement strategic marketing and sales initiatives to drive revenue growth.
  • Establish repeatable growth systems - create frameworks that yield predictable, sustainable results.
  • Leverage data and technology - optimise marketing performance and operational efficiency through advanced analytics and technology.
  • Enhance leadership and execution - strengthen capabilities with the right talent, processes, and technologies.
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Pursuing growth.

 
Maximise value across the portfolio with a scalable, data-driven marketing and sales system.

 

While many private equity firms prioritise operational efficiencies and financial restructuring as primary levers for value creation, they often overlook the significant impact a structured marketing and sales strategy can have on the growth of portfolio companies.

In today's competitive environment, a repeatable and data-driven growth system is essential for driving sustainable revenue, optimising market positioning, and maximising long-term valuations.;

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Our approach to 

scaling portfolio companies

Most companies start their engagement with a diagnostic project.

Flipside Growth Diagnostic  process provides a comprehensive analysis and a tailored plan to accelerate and systemise growth within portfolio companies. This 15-25 page report clearly outlines existing gaps and actionable next steps, ensuring that Board members, CEOs, and executives, regardless of their marketing expertise, gain essential insights, and a clear investment plan to take forward.

Whether serving B2B or B2C markets, portfolio companies must develop tailored marketing and sales strategies that align with their unique customer acquisition and retention models. B2B firms often require long sales cycles, relationship-driven approaches, and account-based marketing strategies, while B2C companies typically benefit from data-driven performance marketing, digital engagement, and brand differentiation at scale.
Private Equity
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Marketing Efficiency & Scalable Growth Strategies

We analyse and optimise existing marketing strategies to identify and eliminate inefficiencies across all marketing channels. Our approach can include strategy, developing targeted campaigns, enhancing customer segmentation, and establishing performance metrics. This can be on a project or fractional basis, as an extension to the existing team, or to coach and mentor in-house staff.

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Marketing Technology and Process Automation

We leverage advanced marketing technologies to streamline operations.  This includes implementing the latest tools and introducing advanced data analytics, and marketing automation.  An investment in marketing technology enables your portfolio company to make informed decisions, especially in a scale and growth phase.

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Marketing Leadership and Talent Development

We assess marketing teams to align with strategic growth objectives, ensuring that the right talent is in place to execute marketing initiatives effectively. Our training and coaching is all about continuous improvement, skill development and adaptability.

 

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Sales Acceleration and Market Expansion

We develop and implement targeted sales strategies designed to enhance pipeline visibility and increase conversion rates. Our approach includes refining sales processes, optimising lead management, and expanding market reach through effective positioning and tailored outreach, ultimately increasing customer lifetime value.

Assessing the current performance

Are the following questions being addressed effectively within your portfolio companies?

  • Are marketing and sales strategies aligned with long-term growth objectives?
  • Is there a clear, data-driven roadmap for revenue acceleration?
  • Are portfolio companies fully leveraging marketing technology and automation?
  • Are customer acquisition and retention strategies optimised for profitability?
  • Do leadership teams possess the right talent and processes to execute growth plans?
  • Are go-to-market teams aligned, or is friction hindering execution?
  • Are expansion strategies effectively driving market penetration and scalability?
  • Are marketing and sales investments yielding measurable ROI?
  • How well are your portfolio companies adapting to market shifts and evolving customer demands?
Marketing Hub - Journey Report
Scaling a private equity-backed business requires a structured growth system that minimises friction, aligns teams, and delivers predictable, measurable results. Accelerate revenue, enhance market positioning and drive higher valuations. 

If there is a lack of clear, data-driven marketing strategy aligned with broader growth objectives, addressing this gap should be a top priority. It can be the pivotal factor in unlocking value and avoiding stagnation.

Looking to  drive measureable growth across your investments?

 
Talk to our growth team about our personalised Growth Diagnostic assessment that is designed to drive revenue and create results.
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