Start your path to digital transformation.

with you personalised pathway for growth and AI.

Problems we solve
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Feel like your marketing department is stuck in 1999?

Are you struggling to get your head around leveraging AI & Automation to drive marketing results?

Digital Transformation in a marketing department can be incredibly complex due to the rapid pace of technological advancements and the need to integrate multiple digital tools and platforms seamlessly. Marketers must navigate a fragmented digital landscape, where new technologies and channels continuously emerge, each requiring specialised knowledge and adaptation.

It can be difficult to discern what tech is essential to support your growth aspirations, versus what is nice to have. You don’t want to invest in tools and tech that aren’t going to support you in achieving your goals. Every organisation’s requirements are unique.

A successful Digital Transformation demands not only technical proficiency but also a laser focused strategic vision.

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Let our expertise in Digital Transformation elevate your marketing.

Flipside Group can help you digitally transform your organisation through MarTech (marketing technology) that aligns to your strategic vision and growth aspirations.

Based on our clients individual requirements we can provide end-to-end support on Digital Transformation projects. This may include MarTech strategy development and implementation, along with coaching and change management facilitation to encourage user adoption in your team.  

Scale your business with a customised MarTech strategy

Step 1. A technology stack assessment that evaluates current tools and identifies gaps or opportunities for new technologies in direct alignment with your growth objectives. At this stage we break our assessment into the following areas: 

  • AI and automation: to streamline marketing processes and improve efficiency.
  • Content management: what is required to manage and deliver content effectively.
  • Personalisation: requirements around creating tailored customer experiences.
  • Analytics and reporting: recommendations for the set up of robust analytics bespoke to your businesses requirements to track performance, understand return on investment and inform decision-making.

Step 2. Data consolidation considerations that ensure seamless integration of data across platforms for unified insights.

Step 3. Customer journey mapping that allows for analysis and optimisation of the customer journey with targeted technology solutions.

Step 4. An implementation timeline that aligns with your goals and your budget. We don’t recommend implementing everything at once - instead our set of recommendations will be outlined in priority order over time. 

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Flipside Group Digital Transformation strategy

The MarTech strategy will be developed to align directly with your overall marketing goals and business objectives.

 
Through Digital Transformation we will help your business:
  • Create digital assets that drive leads
  • Build a marketing function that makes you money
  • Provide transparent, reportable results - no more guessing
  • Find which technology platforms will be best suited to your business
  • Take advantage of the latest technology to drive growth and profit. 

How we support your growth aspirations

We provide a range of different services to support each individual client's growth agenda
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Growth Diagnostic

This comprehensive assessment uncovers hidden barriers holding your business back & reveals opportunities for scalable, sustainable growth.

Explore my potential

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Fractional CMO

Arm your business with high-level strategic marketing expertise on a flexible basis, to drive growth without the full-time commitment.

Grow my team

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HubSpot Implementation

Expert configuration and optimisation of Hubspot to streamline your marketing, sales and service processes for maximum impact.

See the smart CRM

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AI Roadmap

Turn AI from hype into measurable business performance.We help you cut through the noise and take the right next step, so AI drives outcomes your board, customers, and team actually care about.

Accelerate my results

 

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Digital Transformation

Revolutionise how your business scales by integrating cutting-edge technology that drives innovation, improves efficiency, and aligns directly with your growth aspirations.

See what's possible

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HubSpot AI Agents

Discover theAI-powered solution to supercharge your CRM. From managing deals & data entry to handling customer queries & qualifying leads, agents do the heavy lifting so your teams can focus on what matters most.

Meet your AI co-worker

Looking for a sustainable pathway to scale your business that has immediate impact?

 
Talk to our growth team about our AI Roadmap and personalised Growth Diagnostic assessment that is designed to drive revenue and create results.
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Related resources

 

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The power of B2B marketing you can’t afford to ignore. This eBook highlights the essential role of strategic B2B marketing in driving growth, providing practical strategies and case studies to help business leaders unlock marketing’s full potential. DOWNLOAD NOW
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Unlocking growth in a high-potential market Learn how this Australian operated Business Process Outsourcing (BPO) provider in the Philippines transformed their marketing and sales strategy to achieve their ambitious growth goals. DOWNLOAD NOW