Starts on October 29th, 2025

The Efficiency Edge: Smarter Recruitment for Growth & Scale

 

A 3-part webinar series hosted by industry leaders bringing together their insights and expertise in AI, driving profit in Recruitment operations, and value creation for recruitment companies.


Recruitment firms are under pressure to deliver faster, leaner, and smarter — without losing the human touch. That’s why Flipside is bringing together industry leaders and innovators for a 3-part webinar series designed to help recruitment companies find efficiencies, boost profitability, and scale for growth or exit in three practical sessions for CSuite and Senior Executives.

 

 

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Webinar 1

Harnessing Agentic AI in Recruitment inside your CRM & ATS

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Webinar 2

From 27% to 45% GP in Six Months: Inside the Sales Ops Transformation Driving Recruitment Growth

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Webinar 3

Building for Exit – Scaling, Valuation & Shareholder Returns

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Your experts are:

  • Aimee

    Aimee Engelmann

    CEO of Flipside | 2022 CMO of the Year | Former CRO at Hudson

  • Kaan Kural

    Kaan Kural

    Senior Partner Development Manager, HubSpot | Agentic AI Expert

  • Neil

    Neil Maharaj

    Managing Director, avex9 | Former Director of Sales Ops, Hudson Recruitment

  • graeme

    Graeme McKellar

    Managing Director, MacKellar Partners

Announcements

Each session dives into a critical area of the recruitment function; AI adoption in ATS/CRM, operational efficiency, and scaling for shareholder value - giving you the playbooks, frameworks, and tools to stay ahead in a changing market.
 

Webinar 1:
Harnessing Agentic AI in Recruitment inside your CRM & ATS

Agentic AI is reshaping recruitment workflows. Kaan Kural will unpack how AI agents can streamline business development and sourcing, reduce manual bottlenecks, and free recruiters up to focus on relationships and outcomes.

Speaker: Kaan Kural, Senior Partner Development Manager, HubSpot | Agentic AI Expert

Hosted by: Aimee Engelmann, CEO of Flipside, 2022 CMO of the Year, former CRO at Hudson

Date/Time: Wednesday, October 29, 2025 12pm - 1pm AEDT

3 Key Takeaways:

  • What Agentic AI is — and how to apply this in your CRM and ATS now

  • Five powerful AI Agents you can use now:
    1. Lead generation & company research AI Agent
    2. RFP Agent to draft your RFP based on prior submissions 
    3. Candidate sourcing & shortlisting AI Agent  
    4. Lead scoring AI Agent
    5. Customer health score AI Agent 

  • How to embed AI Agents into your day-to-day operations


 

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Kaan Kural

Topic one

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Webinar 2:
From 27% to 45% GP in Six Months: Inside the Sales Ops Transformation Driving Recruitment Growth

Neil shares the story behind a jump from 27% to 45% GP in just six months. Explore how sales operations, smarter delivery models, and a data-driven approach unlock efficiency and profitability.

Speaker: Neil Maharaj, Managing Director, avex9 | Former Director of Sales Ops, Hudson Recruitment

Hosted by: Aimee Engelmann, CEO of Flipside

Date/Time: Wednesday, November 12, 2025 12pm - 1pm AEDT

3 Key Takeaways:

  • Redesigning operating models for today’s recruitment landscape

  • Identifying the right metrics for Exec, Contracting & Volume

  • Breaking down silos and duplication to significantly increase margin 

 

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Niel
 

Webinar 3:
Building for Exit – Scaling, Valuation & Shareholder Returns

Graeme draws on more than 40 transactions to reveal how recruitment and BPO businesses can scale for sale and achieve above-market valuations. Learn what investors look for and how to prepare your business for a premium exit.

Speaker: Graeme McKellar, Managing Director, McKellar Partners

Hosted by: Aimee Engelmann, CEO of Flipside

Date/Time: Wednesday, November 26, 2025 12pm - 1pm AEDT

3 Key Takeaways:

  • The structures and metrics that drive higher valuations

  • How to highlight differentiators that acquirers value most

  • Aligning shareholders and leadership for successful exits

 

 

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graeme

Topic two

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Topic three

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Feedback from our March event

Feedback from our May 2025 Recruitment Event
I thought it was great. Enjoyed the pace and practical examples
a well run, focussed and to-the-point event
100% found the content useful and relevant

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Register once for access to all three sessions. Practical strategies. Proven frameworks. Expert insights. Everything you need to streamline operations, boost profitability, and prepare your business for long-term success.