With over 20 years’ experience spanning digital strategy, marketing automation, CRM implementation and client success, I bring a unique blend of creative vision and systems thinking. I’ve built and scaled marketing agencies, created award-winning mobile apps, and worked with some of Australia’s biggest retail giants. My experience spans multiple industries, including professional services, SaaS, construction and not-for-profits. My work is grounded in making complex tech feel simple, empowering clients to take confident action with clear, scalable systems and strategy.
I help businesses optimise their digital ecosystems, transforming tools, tech and teams into high-performing, client-centric engines. I design smarter systems not just for efficiency, but for transformation. Whether it’s HubSpot onboarding or full system overhauls, I bring strategy, clarity and momentum to every project. My expertise includes:
Purpose-led marketing and digital strategy
HubSpot optimisation, integrations, automations and training across all hubs
Technical expertise across eCommerce software, web design, AI and automation
Customer journey mapping and program design to deliver ROI
Data-led strategy with clear reporting frameworks
Digital transformation project management with cross-functional teams
Postgraduate Certificate in eMarketing – Griffith University
Bachelor of Arts & Bachelor of Business – Griffith University
Certificate IV in Training and Assessment
AusMumpreneur Awards (Digital Innovation, Business Pivot, B2B Services, Big Idea)
The Seven Effect – Strategy Award · Flinders University
eNVIES Entrepreneurship Award (USA presentation) ·
Gold – SA Tourism Awards (2024) · Bronze – Qantas Australian Tourism Awards (2024)
Proven success
Ran an award-winning digital agency for over 7 years, delivering end-to-end marketing, branding and technology solutions
Co-founded an award-winning international social media app and online community
Transformed a 14-month-stalled CRM project into a fully implemented HubSpot solution in a 14-day sprint with full user adoption
Saved a regional enterprise over 60 hours per month by automating member and client onboarding workflows and subscription renewals
Created a streamlined process that launched customs websites in 5 days — 10 times faster than the standard 4 to 6-month timeline
Developed and project managed a comprehensive destination marketing campaigns for Barossa which was awarded Best Marketing & Tourism Campaign in state and national awards and created a significant upturn in local visitor economy and national brand awareness
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