Meet Finella Panlilio

Digital Marketing Consultant

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Finella Panlilio

About Fin 

With over 10 years of experience in marketing automation, digital implementation, and operations, I specialise in building data-driven systems that drive measurable business growth. I've worked with organisations across Australia and the US, helping connect marketing and sales functions through smart use of technology, analytics, and process design. My focus is on turning complex workflows into practical, scalable solutions that improve performance, visibility, and ROI.

www.linkedin.com/in/finellapanlilio/

What I do

I help deliver marketing campaigns that make a real impact, improve how teams work, and support long-term growth. My areas of expertise include:

  • Digital marketing strategy and performance measurement
  • End-to-end marketing automation
  • Marketing and sales alignment
  • Data analysis and reporting

  • Workflow and process improvement

Education, qualifications and awards
  • Graduate of the Australian Institute of Company Directors, GAICD
  • Bachelor’s Degree in Commerce
  • Chief Marketing Officer of the Year 2022, Australian Marketing Institute
  • Hubspot Partner Certified
  • I have built and sold three businesses including a marketing agency, a Philippines-based outsourcing company and a skincare brand.

Proven success
  • Achieved 150% increase YoY in marketing-generated leads through optimised inbound strategies and targeted campaigns, driving measurable business growth.
  • Successfully implemented and optimised CRMs for businesses, enabling marketing and sales alignment and transparency of results
  • Executed complex HubSpot portal migrations and ensured data integrity was maintained with minimal downtime.
  • Increased conversion rates by 11% through data-driven improvements to landing pages, lead forms, and automation workflows.
  • Developed custom dashboards and reporting frameworks, empowering businesses with real-time data for strategic decision-making.
  • Led cross-functional marketing projects, coordinating diverse teams to ensure timely delivery and measurable success.
  • Improved project efficiency and team productivity by implementing automations, minimising bottlenecks, and facilitating smooth task execution.

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