Aimee Engelmann

Aimee Engelmann

Flipside Group Founder

  0407 332 906   aimee@flipsidegroup.com.au  https://www.linkedin.com/in/aimeeengelmann/
Finella

Finella Panlilio

Digital Marketing Consultant

About me

With over 10 years of experience in marketing automation, digital implementation, and operations, I specialise in building data-driven systems that drive measurable business growth. I've worked with organisations across Australia and the US, helping connect marketing and sales functions through smart use of technology, analytics, and process design. My focus is on turning complex workflows into practical, scalable solutions that improve performance, visibility, and ROI.

What I do

I help deliver marketing campaigns that make a real impact, improve how teams work, and support long-term growth. My areas of expertise include:


  • Digital marketing strategy and performance measurement 
  • End-to-end marketing automation
  • Marketing and sales alignment

  • Data analysis and reporting

  • Workflow and process improvement

Education, qualifications and awards

 

  • Masters in Digital Marketing
  • Post Graduate Diploma in PR and Journalism
  • Diploma in Digital Marketing
  • Bachelor of Business Marketing
  • Lean Six Sigma Yellow Belt Certification
  • Prince 2 Project Management Certification

Proven success

  • Achieved 150% increase YoY in marketing-generated leads through optimised inbound strategies and targeted campaigns, driving measurable business growth.

  • Successfully implemented and optimised CRMs for businesses, enabling marketing and sales alignment and transparency of results

  • Executed complex HubSpot portal migrations and ensured data integrity was maintained with minimal downtime.

  • Increased conversion rates by 11% through data-driven improvements to landing pages, lead forms, and automation workflows.

  • Developed custom dashboards and reporting frameworks, empowering businesses with real-time data for strategic decision-making.

  • Led cross-functional marketing projects, coordinating diverse teams to ensure timely delivery and measurable success.

  • Improved project efficiency and team productivity by implementing automations, minimising bottlenecks, and facilitating smooth task execution.

Looking to substantially increase your

organisation's growth trajectory? 

Latest Blogs

29 April, 2025
By Mark Engelmann Why Sales Without Marketing is a Risk You Can't Afford to Take Hiring a skilled, 'hunter'-type salesperson to bring your product to market sounds like a dream scenario,... Read More read more arrow
28 March, 2025
By Finella Panlilio The Messy Middle: rethinking the traditional customer journey If you've been clinging to the idea of a linear customer journey — awareness to consideration to purchase —... Read More read more arrow
14 March, 2025
By Mark Engelmann Business growth: mastering the top line and bottom line with digital transformation and... Lessons learnt from Cobra-Kai I just finished watching the entire series of Cobra-Kai on Netflix - having... Read More read more arrow