Recruitment Case Study - HubSpot for productivity and pipeline visibility

Learn how this recruitment firm transformed its business development, sales pipeline management, and marketing effectiveness using HubSpot.

With limited visibility into pre-sales activity, inefficient administrative processes, and underutilised lead generation tools, the firm struggled to surface warm leads and track marketing ROI. Their reliance on spreadsheets and Power BI reports made pipeline transparency difficult, impacting consultant productivity.

The solution implemented by Flipside Group established a scalable, high-performance activity model and leveraged AI-powered forecasting, CRM automation, and KPI-driven performance tracking. As a result, the firm achieved:

• 30% increase in consultant productivity in the first month
• 680% growth in paid lead volume
• 60% increase in website traffic
• $24,000 average monthly revenue from paid leads
• 21% chatbot conversion rate, generating $12,688 in revenue

Download the full case study to learn how Flipside Group leveraged HubSpot automation to create a structured, scalable, and transparent sales and marketing engine.