CX/Contact Centre Case Study - building a scalable, data-driven sales and marketing engine with HubSpot

Australia’s largest CX and contact centre outsourcing provider needed a scalable growth strategy but struggled with high acquisition costs, inconsistent lead generation, and fragmented sales and marketing operations.

By implementing a HubSpot-driven strategy, we achieved:

• 300%+ revenue growth, from $4M to $16M in one year
• 41% reduction in customer acquisition costs
• Tripled inbound lead volume with structured inbound marketing
• Improved conversion rates, accelerating deal velocity
• Contributed to a $1.1B acquisition and retention of top-performing staff

Flipside Group transformed marketing and sales operations, building a scalable, data-driven growth engine that supported hyper-growth across multiple regions.