CASE STUDY

SaaS Case Study - scaling growth through HubSpot and AI-driven sales and marketing automation

A B2B SaaS company specialising in compliance and regulatory technology faced challenges in marketing effectiveness, sales growth, and revenue attribution. Despite consistent marketing spend, they lacked a predictable customer acquisition funnel.

Through a full-scale implementation of HubSpot, process automation, and AI-driven insights, we delivered:

  • 190% increase in marketing-generated leads without increasing budget
  • Exceeded new business revenue target of $16.5M, achieving $20M+
  • $547K in closed revenue directly from marketing in 6 months
  • 20% improvement in BDM performance through sales efficiency

Flipside Group transformed fragmented systems into a scalable, data-driven growth engine, aligning sales, marketing, and service for record-breaking results.

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