Professional Services Case Study - transformation of marketing strategy and lead generation using HubSpot

Learn how this professional services firm overhauled its marketing approach, enhanced data-driven decision-making, and built a scalable growth model—without increasing marketing spend.

Despite a consistent $480K annual marketing budget, the company struggled with low visibility on marketing performance, inefficient budget allocation, and misalignment between marketing and sales. The lack of a clear revenue attribution framework made it difficult for leadership to track ROI or justify spending.

By implementing HubSpot automation, strategic marketing execution, and cross-functional collaboration, Flipside Group helped the firm achieve:

• 190% increase in marketing-generated leads
• $547K in revenue directly attributed to marketing efforts
• $2.2M in pipeline value generated
• Optimised marketing spend, reallocating $150K from underperforming channels
• Forecasted $19M in new business revenue—exceeding budget targets

Download the full case study to learn how Flipside Group transformed this firm’s sales and marketing operations into a scalable, high-performing growth engine.