CASE STUDY
               How to add buyer personas to your marketing
               The essential template for personas to target your marketing investment
Learn:
- Why personas make a difference to your marketing result and lead generation
 
- How to develop a persona
 
- How to build the Who, What, Why and How for each persona
 
- What you do with a persona after you have completed one
 
- Where to get help if you are not sure who your personas are for your business
 
Stop the spray and pray approach and target the customers your business actually needs.