Finella Panlilio

2 min read

The Messy Middle: rethinking the traditional customer journey

Picture of Finella Panlilio Finella Panlilio: 28/03/2025 1:39:43 PM

If you've been clinging to the idea of a linear customer journey — awareness to consideration to purchase — it's time for a reality check.

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A silhouette of a runner on a sunlit road, symbolizing speed, agility, and progress, with cones marking the path ahead.

3 min read

SEO for B2B businesses: quick wins for immediate impact

Picture of Finella Panlilio Finella Panlilio: 03/02/2025 5:45:25 PM

Search engine optimisation (SEO) is often perceived as a long game, requiring consistent effort over months to yield results. While this holds true...

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