Mark Engelmann

With a knack for developing engaging content and a good understanding of how businesses work, Mark is Flipside’s content strategist. Mark brings to the table an exceptional understanding of how to build effective B2B inbound marketing systems that generate highly qualified leads. Mark can work with you to put in place a marketing system builds ongoing, relevant content, and is backed up by data-driven reporting to prove effectiveness. With almost a decade of experience in B2B Marketing and prior to that working as a Business Analyst on large enterprise IT implementation projects, Mark is an incredibly well rounded and pragmatic marketer. Mark holds an MBA from the University of Queensland and holds a current Hubspot Inbound Marketing Certification and Solution Partner Certification.

4 min read

Two different approaches to CRM implementation and does it really matter which one you choose?

When I reflect over my career to date, which I was doing earlier today when walking my dogs, it occurred to me that I have been involved in the whole gambit of IT systems implementations across various industries, from Enterprise to SME, and I have...

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3 min read

Why Sales Without Marketing is a Risk You Can't Afford to Take

Hiring a skilled, 'hunter'-type salesperson to bring your product to market sounds like a dream scenario, right? Someone who can hunt down leads,...

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3 min read

Business growth: mastering the top line and bottom line with digital transformation and smarter resourcing

Lessons learnt from Cobra-Kai I just finished watching the entire series of Cobra-Kai on Netflix - having learnt martial arts from eight years old...

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A rusted, broken-down vehicle with an old CRT television as its dashboard, symbolising a mismatched and outdated tech stack.

3 min read

Frankenstacks vs. unified solutions: weighing the pros and cons for mid-market and enterprise businesses

Does your business' tech stack remind you of Frankenstein's monster? If so, you might have built yourself a Frankenstack… One of Frankenstein's...

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Why CEOs without a marketing background struggle to build effective marketing teams – and what they can do about it.

3 min read

Why CEOs without a marketing background struggle to build effective marketing teams – and what they can do about it

The role of a CEO has expanded significantly in recent years, requiring leaders to navigate complex business landscapes. However, many CEOs face a...

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3 min read

Boosting Business Growth with the People Process Technology Framework

In the competitive landscape of B2B service businesses, sustaining growth requires more than just a great product or service. It demands a...

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3 min read

As a business leader do you know what your marketing ROI is? And how you should measure and optimise it?

How do you know if your marketing team is doing a good job and are constantly optimising their efforts?

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3 min read

The top 5 reasons why you might need to engage a Marketing Coach for your business

As a business owner or CEO you have probably had experiences with marketing agencies which have ranged from abysmal to pretty good – rarely is an...

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3 min read

What businesses get wrong on their blog

Business blogs have evolved to become an almost standard feature on most websites. And in our line of work, we see many organisations doing great...

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2 min read

Who are you marketing to? Decision makers vs decision influencers

One of the fundamental mistakes businesses make when they invest in marketing is failing to spend time trying to understand who they are marketing to...

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