1 min read
Helena Smith: 28/10/2025 7:45:04 PM
I see it all the time — strong businesses with great products, but growth starts to slow, and nobody’s quite sure why. Yes the strategy generally needs work, but more often than not there is a disconnect between sales and marketing. The two...
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4 min read
Mark Engelmann: 28/08/2025 3:36:25 PM
When I reflect over my career to date, which I was doing earlier today when walking my dogs, it occurred to me that I have been involved in the whole...
3 min read
Mark Engelmann: 30/04/2025 9:53:10 AM
Hiring a skilled, 'hunter'-type salesperson to bring your product to market sounds like a dream scenario, right? Someone who can hunt down leads,...
2 min read
Finella Panlilio: 28/03/2025 1:39:43 PM
If you've been clinging to the idea of a linear customer journey — awareness to consideration to purchase — it's time for a reality check.
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3 min read
Mark Engelmann: 14/03/2025 3:17:02 PM
Lessons learnt from Cobra-Kai I just finished watching the entire series of Cobra-Kai on Netflix - having learnt martial arts from eight years old...
3 min read
Mark Engelmann: 14/03/2025 12:27:34 PM
Does your business' tech stack remind you of Frankenstein's monster? If so, you might have built yourself a Frankenstack… One of Frankenstein's...
4 min read
Helena Smith: 06/02/2025 6:45:57 PM
In today's dynamic business environment, senior leadership teams face constant pressure to innovate, adapt, and grow. Yet, many organisations...
3 min read
Finella Panlilio: 03/02/2025 5:45:25 PM
Search engine optimisation (SEO) is often perceived as a long game, requiring consistent effort over months to yield results. While this holds true...
5 min read
Helena Smith: 28/01/2025 10:41:52 PM
In-house marketing teams have the potential to be powerful assets for businesses aiming for sustainable growth. However, many marketing departments...
5 min read
Helena Smith: 06/12/2024 2:09:55 PM
In today’s data-driven world, marketing is no longer about just creativity; it’s about understanding performance and optimising efforts to drive...
